Strong and reliable digital presence for a leading construction company in Florida
Client
Avante Construction
Full-service construction company, Florida, USA.
Project objective
Avante Construction was looking for a professional digital platform that reflected its experience, values and commitment to excellence, allowing it to capture new customers and strengthen the trust of the current ones through a modern, clear and reliable image.
Technologies used
- CMS: WordPress
- Visual builder: Pro Elementor for flexible and personalized design
- Frontens: HTML5, CSS3 (including Flexbox for the provision of sections and information tables), JavaScript
- Key plugins: Litespered Cache (cache and speed optimization), RankMath SEO (search engine optimization)
- Accommodation: Amazon Web Services VPS server.
Load and performance speed
- Estimated loading time: 2.1 seconds (desktop), 2.8 seconds (mobile)
- Performance score (Google Lighthouse): 93/100
- Optimization: WebP images, CSS / JS minification, lazy rolling
Design and UX solution
- Clear visual hierarchy: Use of well-differentiated blocks and sections to highlight services, values and leadership.
- Column system with Flexbox: Information sections and equipment profiles organized in responsive columns to facilitate reading and rapid access to key information.
- Responsive design: Perfect adaptation to mobile devices and tablets, ensuring a uniform and professional experience on any screen.
- Call to visible action: Highlights and links for contact, quotations and consultations, optimizing the conversion of visitors to potential customers.
- Testimonials and statistics: Achievements and references section to strengthen confidence and credibility.
- Accessibility: Suitable contrasts, legible typography and semantic structure for inclusive navigation.
Results and benefits
- 48% increase in customer queries through the website in the first 3 months
- 30% reduction in rebound rate
- Increase in average session time per user
- Strengthening digital reputation and presence in search engines thanks to SEO optimization
